It’s that time of the year again – the time for making New Year’s Resolutions. Of course, it is appealing to set high, life-changing goals. However, generally, it is the biggest goal that is given up first. After a very challenging 2020, let’s change our mindset and make resolutions we can keep.
Every huge success requires a little first step. It is impossible to run a marathon without running 1 kilometer. The same goes for growing your product. Before your firm gets into the top-earning firms of 2021, you need to fix the deficiencies of your product. Before you produce a highly appreciated product, you need to listen to your customers and understand their needs.
If your New Year’s Resolution is to grow your product or service as much as you can, you’ve come to the right article!
Take the first step: An inspiration for you in 2021
To help you grow your product or service and hit your targets in 2021, Pivony Marketing Team is sharing a to-do list for you. We’ve broken it into a few categories. If you follow them, you will make great progress, and you will resolve things in this New Year.
Get started to communicate with your customers
Rome wasn’t conquered in a day. So, you can’t expect your firm to be the leader of the sector immediately. It is okay to have obstacles- and you will surely have-, what really matters is the way to overcome them. So, you need to start from somewhere. You can begin by interrogating what’s going wrong. Understanding the problem is halfway to solving it. Of course, the best way is to get in touch with your customers, since they are your biggest supporters. Any comments they leave, any feedbacks they sent are at a premium. You have to take all of them into account.
Understand what makes your customers unhappy with your product.
I hear you saying “It makes sense that communicating is important, but there are a lot of areas, a lot of reviews and comments we receive. Also, there are countless places that people can talk about us: Facebook, Instagram, Twitter…. We don’t have time to find, read, and analyze all of them. ”. You are right. Sometimes, there are thousands of customer data to review. It takes a lot of time and effort to go through all of them. If this is the case, we have an advice for you that can change your life in 2021. If you use Pivony Topicscope, you can analyze all of your data with only three clicks. Besides, with Pivony, you can see conversation topics and the top keywords, sentiment level of your customers, and get insights. You not only save time and make a detailed analysis, but also won’t miss any feedback from customer data. For more information, check https://pivony.com/topicscope/.
Take the steps to fix your product
Now that you investigated what your customers think about your product, it’s time to take the necessary steps to re-design it according to customer needs. It’s easy: you know what to do, since you’ve analyzed your customer data in a very detailed way. This is the part that takes the most time: Be careful, make sure that you answered all the customer needs obtained from your analysis. Be quick and precise. Quick reminder: If you used Pivony in your analysis, you can direct your focus on the re-designing of the product instead of data analysis for customer needs, using your time more efficiently.
Take marketing actions
Now that you’ve grown your product, it is time to present it to your customers. Develop a new marketing strategy. Put forward the renovated parts of your product. Make your customers feel that their opinions are valued.
Make the progress, see the progress
You’ve resolved things, well done! After a very challenging 2020, 2021 is now your year. You had the courage to take the first step. You gave an ear to your customers, considered their opinions, extracted insights, changed some parts of your product if needed, developed a different marketing strategy. You’ve made amazing progress. Now, your customers have become your raving fans. One more tip for you: Pivony helps you see the progress as well. How? With dynamic topicboards, you can automatically update your data. With our graphic analysis, you can see the change of the customer satisfaction level on a time horizon, and in a visual way.