The outbreak of pandemic has changed the way we consume. Mobile applications have gained great popularity, especially with the pandemic. H&M is one of the leading fast-fashion brands in the world. Do you know how H&M customers’ experience has changed with the pandemic? What actions did H&M take? What are the strengths and weaknesses of H&M during this period? How did H&M compete with other fast-fashion brands during the pandemic?
In this example, Pivony’s AI engine eliminated irrelevant reviews and analyzed 9,400 user reviews from Google Play Store. H&M’s Google Play Store score is 4.78 out of 5, but do you think their customers’ sentiment and intent remained the same during the pandemic?
Pivony analyzes various conversations from a selected platform (in this example, we focus on Google Play Reviews of H&M mobile app users) and gives detailed information about:
You can learn all of these in detail, simply by downloading our brand report “What do H&M customers expect from the mobile shopping app?”