There is no doubt that an essential part of drawing a good brand image and performing better services for banks is developing user-friendly mobile banking applications. A mobile app is a good way to compete, increase customer satisfaction and even create a loyal customer base. HSBC is among the UK’s most recognized and oldest banks. However, do you think that HSBC is successful at understanding customer needs for mobile banking applications? What are the perceived benefits of HSBC’s mobile app? What kind of services are offered by HSBC mobile app? How user-friendly is HSBC’s mobile app?
In this example, Pivony’s AI engine eliminated irrelevant reviews and analyzed 10,733 user reviews from Google Play Store. HSBC’s Google Play Store score is 3.76 out of 5, what are the reviews behind this score of HSBC?
Pivony analyzes various conversations from a selected platform (in this example, we focus on Google Play Reviews of HSBC users) and gives detailed information about:
You can learn all of these in detail, simply by downloading our brand report “Insights on Building User-Friendly Mobile Banking Experience”.