Babbel: The Invisible Love Mission of Babbel

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We analyzed the Google Play comments of Babbel with Pivony TopicScope.

Babbel is a subscription-based language learning app with over 10 million users. Since January 2008, the application offers learning services in 14 languages: English, French, German, Dutch, Danish, Indonesian, Italian, Norwegian, Polish, Brazilian Portuguese, Russian, Swedish, Spanish and Turkish.

We found topics such as “voice”, “money”, “Spanish”, “word” and keywords such as “verb”, “grammar”, “vocabulary” as expected but we were surprised when we found keywords named “husband”, “wife”, “girlfriend” and “boyfriend”. These comments were made by women/men who are learning their beloved spouses’/lovers’ native languages with Babbel.

“Excited to speak to my French husband in his native tongue”

“I love this app it is helpful because my girlfriend is Swedish, and her family speaks only Swedish.”

“I really love the idea of learning Spanish. My wife is Hispanic, and Spanish is her first language. I'm hoping to surprise her with a conversation soon!!!”

“Learning Russian to communicate with boyfriend. This has been amazing.”

There were also people who started to learn a language just for a romantic trip with their spouses. Most of them decided to go to France for their wedding anniversary or honeymoon, and Babbel helped them to make this trip more romantique.

“Amazing!! My husband lived in France. We’re going to Europe for our 50th anniversary in a year. It’ll be nice to understand the language!”

“I'm taking my future wife to Paris for our honeymoon and this is a surprise thank you so much for this app”

Thanks to TopicScope, we bring to light the love mission of Babbel.

You can create TopicBoards easily with a free account.

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