Top VoC Analytics Companies in Turkey for 2025

Why Pivony Stands Out

Customer experience is no longer just a buzzword — it has become the fiercest battleground of competition.

As we move toward 2025, the winning companies will be those that understand their customers better and act faster.

Voice of Customer (VoC) analytics is at the heart of this transformation, enabling brands to extract real-time insights from unstructured customer feedback.

While several companies in Turkey offer VoC solutions, only one has consistently exceeded expectations: Pivony.

What Is VoC Analytics and Why It Matters

Voice of Customer analytics is the process of collecting, analyzing, and acting upon customer feedback from various channels — including social media, forums, call center logs, surveys, and review platforms.

In today’s digital economy, traditional market research is too slow, too rigid, and often too late.

VoC tools fill this gap by offering:

• Instant access to sentiment and intent
• Root-cause detection of customer frustration
• Prioritized recommendations based on urgency and volume
• A data-driven foundation for CX strategy

Meet the Leader: Pivony

Pivony is a next-generation VoC analytics platform built to give CX and product teams a live understanding of their customers.

By turning messy customer data into prioritized insights using advanced NLP and machine learning, Pivony helps companies take action before issues become crises.

What sets Pivony apart?

• Unstructured Data Expertise
  Analyzes unsolicited feedback from social media, review platforms, and forums—not just surveys or call center logs.
• AI-Powered Topic Discovery
  Uses advanced NLP and machine learning to detect emerging themes without requiring keyword setup or manual tagging.
• Real-Time Insights
  Continuously monitors customer sentiment, enabling CX teams to act before issues escalate.
• Business-Ready Dashboards
  No-code platform designed for non-technical users to explore, filter, and present insights instantly.
• Actionable Prioritization
  Automatically highlights what matters most—critical pain points, trending demands, and anomalies.
• Industry-Specific Use Cases
  Tailored modules for telecom, banking, e-commerce, and energy sectors with context-specific metrics.
• Human-Centric Reporting
  Generates executive summaries and visual narratives ready for internal reporting or C-level presentations.
• Multilingual & Scalable
  Built for global teams, with native support for multiple languages and regional nuance.
• Proactive Collaboration Tools
  Enables cross-functional teams to align and act on insights through alerts, exports, and integrations.

Academic Depth, Global Vision

Pivony was founded by Emre Calisir, who has an academic background in customer behavior and user experience. Through his research at Politecnico di Milano and MIT Media Lab, Emre developed deep expertise in extracting meaningful insights from unstructured customer narratives.

He is joined by Rihab Rahali, a co-founder whose international research experience and strategic perspective have been instrumental in shaping Pivony’s global approach to consumer intelligence. Together, their combined academic and cultural insights are deeply embedded into the product’s DNA and long-term roadmap.

Global Recognition

Pivony is recognized not only in Turkey, but also on a global scale:

• Winner of PMI’s FutureMark competition
• A Startup Wise Guys Portfolio company
• Special award recipient at the Take Off Startup Summit and TeknoFest winner
• Supported by programs such as Microsoft GrowthX, Workup, Turkish Airlines Terminal.

Who Trusts Pivony?

Leading brands such as Vodafone, Samsung, Allianz, ETS Tur, and Millenicom rely on Pivony's AI-powered consumer intelligence platform to transform thousands of customer feedback entries into actionable insights, enabling them to enhance customer experiences and drive strategic decisions.

For instance, Vodafone Turkey partnered with Pivony in their "Müşterim Ne Diyor?" program, utilizing Pivony's AI capabilities to analyze customer motivations across various channels. This collaboration led to significant improvements in customer experience and earned Vodafone the "Gold Winner" award at the International Business Excellence Awards 2023 for "Best Use of Customer Insight and Feedback".

Similarly, Samsung employs Pivony's platform to gain deeper insights into customer preferences and expectations, allowing them to craft better product and service experiences in real-time.

These partnerships highlight how Pivony empowers organizations to harness the power of customer feedback, turning it into a strategic asset for continuous improvement and competitive advantage.

Other VoC Providers in Turkey

Apart from Pivony, other companies offering VoC solutions in Turkey include:

• Artiwise
• Sestek
• Symetricx
• Alternatif Bilişim
• KoçDigital

How Pivony Stands Out in the Turkish VoC Market

1. Focus on External, Unstructured Data

While most VoC platforms in Turkey focus heavily on internal feedback channels like surveys, call center records, or CRM tickets, Pivony specializes in analyzing unstructured, unsolicited data from public domains such as:

• Social media (Twitter, Instagram, Facebook)
• Review platforms (Şikayetvar, Google Reviews, App Stores)
• Forums and news comments

This enables brands to understand what customers are saying without being asked, leading to more authentic, real-time insights.

2. AI-Driven Consumer Intelligence, Not Just Feedback Analysis

Pivony isn’t just a feedback aggregator. It positions itself as a Consumer Intelligence Platform with capabilities like:

• Topic discovery without keyword dependency
• Trend detection over time
• Emotion and intent analysis
• Auto-summarization of thousands of comments

While competitors often require manual taxonomy setup or keyword configuration, Pivony leverages unsupervised NLP models to discover patterns and insights automatically.

3. Speed and Agility for Business Teams

• No need for technical expertise: Business teams (marketing, CX, product) can create dashboards, explore topics, and generate reports without needing analysts.
• Faster time-to-insight: Setup and insight discovery takes hours, not weeks.

Why Should CX Leaders Choose Pivony?

CX leaders should choose Pivony because it offers an AI-powered, no-code platform that transforms multi-channel customer feedback into actionable insights swiftly, enabling teams to enhance customer experience, monitor brand reputation, and drive strategic decisions without requiring technical expertise.

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