If you are looking for a tool that enables you to get the most out of social information you are in the right place. Pivony uses Al-Engine Technology to take your customer journey into another level. Sales improvement and a customer-centric value is what we are offering to you.
We are living in the fast growing big data age. At every step of our daily life, intentionally or unintentionally, we are dropping our digital footprints everywhere.
Information and Communication Technologies (ICT) can play a STRATEGIC ROLE in three ways:
Permit the creation of information assets which may be used a very powerful company resource.
Internet has increased the importance and complexity of customer satisfaction, that’s why human review data can be chaotically and unevenly distributed on many data streams. Since the number of online opinions has grown rapidly and inordinately, companies need more efficient and sustainable way to analyze customer needs by tracking conversations and reviews.
Social media offers new sources of data/information that previously was very complicated to obtain (if not impossible).
Social media research includes any form of research that uses data from social media sources.
Social media research can:
Customers share every part of their life on Internet: their preferences, habits, opinions, and feedback are available information that companies don’t consider for their goals. Pivony, a social insights and engagement platform helps you find this valuable information to figure out the needs and expectations of your existing or potential customers and to analyze competition through their social activities. By using Big Data technologies and AI algorithms on different social media channels, Pivony put at your disposal complete and useful insights in just a few hours.
The main function is Pivony TopicScope application, with which companies and brands can directly focus on the key conversation and social media research topics that matter most for their business. Gathering data around a specific topic allows you to uncover new trends, improve products or services as well as the entire business, prevent a crisis and satisfy and prioritize customers needs. Each topic chosen is put into a dashboard called TopicBoard, that provides easy-to-use functionalities to produce insights. It’s a fully automated process containing the steps of data gathering, preprocessing, NLP, trends generation, AI and domain-specific topics. The TopicBoard provides information about the sentiment individuals have about the topic, including the hot terms and top words.
(Add video of tutorial of how to create a topicboard)
The main channels Pivony can analyze are:
How can you use it?
Keep up with innovative technologies by using AI
Become more customer-centric: listen actively
Understand and satisfy customers’ needs
Engage with the audience
Keep up-to-date analyses of your competitors and their main topics: you can figure out the blind spots, your strengths and opportunities
Save time and money: you can gain results in a few hours presented by filtering out the noise typical of social listening platforms that make you waste time and energy
Conduct research you can effectively take advantage of in the communication process
Make your communication efforts be worthy
Broaden your company’s perspective
We have been ranked as one of the 13 most innovative business intelligence startups and companies in Delaware by Data Magazine
We have received funding from the Scientific and Technological Research Council of Turkey (TUBITAK)
We spent 8 months in Turkey’s best Startup Incubation Program İTÜ Çekirdek and boosted our growth by joining Europe’s best B2B SaaS Accelerator Program and Network Startup Wise Guys.
We helped YW Istanbul to maximize campaign results with the insights and ideas presented from the user perspective at every step of the communication efforts.