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Market Intelligence
Competitor Intelligence 101
Your competitors' customers are talking. Learn to listen, benchmark, and turn rival weaknesses into your acquisition strategy.
Intermediate 45 min 4 Modules 15 Lessons 🌐 English
What you'll learn
- Identify the right data sources for competitor CX monitoring
- Build a competitor benchmarking dashboard from scratch
- Spot competitor weak spots before they become your customers' expectations
- Use competitive intelligence in product and pricing decisions
- Present competitive positioning to leadership
Course curriculum
- Why CX is the new competitive moat
- What customers say publicly about your competitors
- The limits of traditional market research
Free Certification
Complete all modules and request your personalised Pivony certificate - share it on LinkedIn or include it in your portfolio.
Pivony Certified Competitive Intelligence Analyst
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Agentic AI for CX Teams
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