Consumer Intelligence & VoC analytics, inside Claude.
Already analyzing your sales numbers or other data in Claude? Add Pivony as a connector and bring the customer insights Pivony has already made sense of (topics, sentiment, NPS, root causes) into the same chat, straight from your live dashboards, not exported CSVs. Make strategic decisions with the full picture.
Why consumer intelligence platforms need MCP
Dashboards answer "what happened." AI assistants answer "what should I do next?" MCP is the open standard that lets an assistant call your VoC platform safely, with each person's own permissions.
AI assistant
Claude, Cursor, ChatGPT…
Pivony MCP
mcp.pivony.com (Streamable HTTP)
OAuth 2.1
Sign in with your own Pivony account
Pivony
Your dashboards, Sonic Advisor
Ask VoC in natural language
“Which F&B themes turned negative this week?” or “Summarize the root causes behind check-in complaints for the board deck.” Claude calls Pivony tools instead of guessing from stale exports.
Close the insight-to-action loop
Metrics, trends, rising topics, root causes and real review quotes in one conversation — tied to your organization's live data model, not a one-off chat paste.
Your Pivony permissions, nothing more
Everyone signs in with their own Pivony account over OAuth 2.1 and sees only the dashboards they can open in Pivony. No API keys to hand around.
What you can ask
No tool names to learn: ask your question and Claude pulls the right Pivony data itself.
Metrics and trends
“How did our NPS and average rating change this month compared with last month?”
Topics and root causes
“Summarize the root causes behind check-in complaints and what we should fix first.”
Real reviews
“What are guests complaining about most at our Antalya resort? Show me a few real reviews.”
Drivers and rising topics
“Which topics are rising in our app store reviews, and which ones drive our rating most?”
Sonic Advisor
“Ask Sonic Advisor which of our hotels had the biggest drop in rating last month, and why.”
Survey drafts
“Draft a three-question customer satisfaction survey for our stores.”
Survey drafts need a Sonic Survey plan.
Works with the AI tools your team already uses
The same URL works in Claude (web, desktop, mobile and Claude Code), Cursor, VS Code, ChatGPT and any client that supports remote MCP servers with OAuth.
Connect Pivony to Claude
Connector URL
https://mcp.pivony.com/mcpAdd a custom connector
In Claude, open Settings → Connectors and choose Add custom connector. Name it Pivony and paste the URL above.
Sign in to Pivony
Click Connect, sign in with your Pivony account (email or Google) and allow access.
Ask a question
In a chat, turn on Pivony in the tools menu and ask, for example: “What are the main complaints in our reviews this month?”
On Claude Team and Enterprise plans, an owner can add Pivony once for the whole organization; each person still signs in with their own Pivony account.
Pivony MCP vs. a generic chatbot for VoC
| Capability | Pivony MCP | Generic LLM |
|---|---|---|
| Live VoC / dashboard data | Yes — Pivony tools | No — unless you paste exports |
| Your organization's topic model | Yes — your Pivony taxonomy | No |
| Root causes and recommendations | Yes — Pivony analyses | Generic answers |
| Respects who can see what | Yes — your Pivony permissions | No |
| Revocable access | Yes — disconnect any time | N/A |
Security & governance
Pivony MCP
The connector needs the Pivony MCP add-on on top of a Pivony VoC, Market Intelligence or Full Intelligence plan, with a monthly allowance of tool calls and Advisor questions. For pricing, contact your account manager or our sales team.
Talk to salesGive your CX team an AI assistant that actually knows your customers
Pivony MCP brings consumer intelligence and voice-of-customer analytics into the AI tools CX leaders use every day.
Privacy policy · Support: support@pivony.com