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CX Strategy

CX Fundamentals

Build the mental models every CX professional needs - metrics, methodology, and the mindset shift from data collection to action.

Beginner 50 min 5 Modules 18 Lessons ๐ŸŒ English

What you'll learn

  • Understand NPS, CSAT, and CES - and when to use each
  • Map the full customer journey across touchpoints
  • Design a VoC programme that captures signal, not noise
  • Turn feedback loops into quarterly roadmap inputs
  • Communicate CX ROI to the C-suite

Course curriculum

  • The $98B cost of bad customer experience
  • CX vs. CS vs. UX: what's the difference?
  • How leading brands operationalise customer obsession

Free Certification

Complete all modules and request your personalised Pivony certificate - share it on LinkedIn or include it in your portfolio.

Pivony Certified CX Strategist

Up next โ†’

Root Cause Analysis Masterclass

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Want to see these skills in action?

Book a live demo with Pivony and see exactly how the platform handles what you just learned.