See what customers want before the market moves.
Market Intelligence helps product teams connect customer signals, market trends, competitive movement, and emerging needs to make better product decisions.
The questions product teams actually need answered.
What should we build?
Identify unmet needs and emerging demand from public customer voice — App Store, social, reviews — not only internal tickets.
Why are customers choosing something else?
Competitive benchmarking shows strengths and weaknesses through customers' eyes. Their pain can be your opportunity.
Which needs matter most?
Prioritize opportunities using real customer and market evidence, including Digital Experience VoC Score compared with peers.
Where is the market heading?
Trend and anomaly detection flags topics that are surging — and competitors that are dropping — before the next planning cycle.
A signal is only useful if it becomes a decision.
Market Intelligence capabilities product teams use
These are capabilities already on the Market Intelligence product — not a separate product, and not a roadmap promise.
Digital Experience VoC Score
Score external brand perception and compare side by side with competitors. Track weekly change.
Competitive benchmarking
See category strengths and weaknesses through customers' eyes.
Trend & anomaly detection
Spot surging topics and sharp competitor drops with real-time alerts.
Conversation Landscape
Explore what customers talk about on a visual map — growing and shrinking topics at a glance.
Multi-source analysis
App Store, Google Play, Instagram, X, Reddit, Amazon, and web reviews in one dashboard.
LiveBoard
Mirror live market signals so the product team sees the same picture.
Build from evidence, not a twice-a-year deck.
See how Market Intelligence turns public customer voice and competitor signals into product decisions.