Dynamic Audiences. Hyper-Targeted Actions. Better Conversions.
"A loyal customer who browsed a product but did not buy — with an NPS of 9." That context changes everything. Advanced Behavioral Segmentation goes beyond static CRM fields, using your app, web, and VoC data to find the most profitable audiences for your next campaign.
Pattern Detected: High-Intent Loyalists
This combination shows a 3x higher likelihood to convert if targeted.
Audience Size
14,250 Users
Why Static CRM Data Limits Your Marketing
Behavior moves faster than status
CRM knows the customer is a VIP — but it does not know which tour or hotel they just viewed on your website.
Marketing and CX live in silos
Clicks sit with Marketing. Surveys sit with CX. Real value appears when you combine web behavior with customer satisfaction on one screen.
Timing and context are everything
Audiences must be real-time. When a customer takes an action in your app, they should automatically enter the right marketing segment.
Behavioral Segmentation That Drives Revenue
01
Connect
Connect your behavioral and transactional data. Link App SDK, web interactions, and purchase history — such as booking dates — into Pivony.
02
Blend
Blend with Voice of Customer automatically. Cross visitor behavior with NPS, surveys, and support tickets.
03
Surface
Build dynamic rules with a visual builder. Create complex filters with logical connectors and see audience size instantly.
04
Export & act
Export the right segment to the right tool. Push dynamic audiences to Power BI, digital marketing tools, or sales agents.
Audiences You Can Instantly Build
Purchase + app behavior
Bought 45 days ago and now browsing Cyprus hotels in the mobile app
Web engagement + VoC
Sitting in checkout — with a historically high NPS score
Seasonality + device
Mobile-only users who are active in the summer season
Cart abandoners
Started checkout in the last 7 days, no purchase, and opened the app twice since
Cross-sell / upsell
Bought product A, viewed product B 3+ times, no complaint open
Campaign responders
Clicked last email campaign and browsed related pages within 48 hours
What to Expect from Advanced Behavioral Segmentation
Common Questions
What data sources can Pivony connect to?＋
Pivony connects to CRM platforms (Salesforce, HubSpot), Web Analytics, App SDK events, e-commerce transaction data, logistics and shipping systems, ERP data, and custom sources via API or CSV import. The segmentation dimensions available depend on what you connect.
How many segmentation dimensions can I combine?＋
Pivony supports multi-dimensional cross-segmentation — typically 3–6 dimensions simultaneously. The visual builder lets you combine date ranges, page paths, app actions, purchases, and VoC signals, then shows audience size instantly.
Does behavioral segmentation require a large data science team?＋
No. Pivony's segmentation engine is configured through a UI, not code. Most customers build their first dynamic audiences within 48 hours of connecting data.
Can I discover audiences I did not know existed?＋
Yes. Automated discovery surfaces unexpected combinations of behavior and VoC that produce high-intent or high-value outcomes — segments your team would never think to look for manually.
How is this different from standard CRM segmentation?＋
CRM segmentation usually categorizes who someone is. Pivony shows who will convert on which product campaign — using live app, web, and purchase behavior blended with VoC, not just static status fields or churn risk lists.
Ready to find the highly-engaged segments that will drive your next marketing campaign?
Request a demo and we will show Advanced Behavioral Segmentation on your own app, web, purchase, and VoC data.