Customer 365 · Behavioral Profiles & Audiences

The ultimate customer profile. Behavior + VoC. One audience engine.

Customer 365 combines App SDK, website behavior, and purchase history with Voice of Customer — so Marketing, Sales, and CX teams build hyper-targeted campaigns from living profiles, not static CRM lists.

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Ayşe K. · VIP

Last signal · 2h ago · App + Web + VoC

At risk
365-day timeline47 signals
Purchase history12 orders
App / web behaviorCyprus hotels · 8 views
VoC sentiment↓ 18% (30d)
Search any customer · export any segment
Advanced Behavioral Segmentation

Build dynamic audiences from real behavior

Filter by date ranges, specific page views (for example Cyprus hotels), app events, and purchase patterns — then blend with VoC so every audience is grounded in what customers did and what they said.

  • Combine App SDK, website, and transactional data with tickets, surveys, and reviews
  • Save reusable segments that refresh as behavior and VoC change
  • Hand off the same audience to Marketing, Sales, and CX without rebuilding filters
Advanced Behavioral Segmentation
Date rangeLast 30 days
Page viewsCyprus hotels
App behaviorOpened booking flow
Purchases≥ 2 in 90 days
VoC signalNPS ≤ 6 or complaint

Audience preview

2,847 customers

Ready for campaigns, CRM sync, or BI export

What Customer 365 gives you

Unified behavioral + VoC timeline

App events, page views, purchases, NPS, tickets, and surveys on one chronological profile per customer.

Advanced Behavioral Segmentation

Dynamic audiences from date ranges, page paths, app actions, and purchase rules — enriched with VoC.

At-risk detection

AI flags quiet VIPs, repeat complainers, and sentiment drops before they show up only in aggregate dashboards.

Search any customer

Find a customer by email or ID and see their full-year behavior and voice instantly.

Built for the teams that activate customers

Marketing teams

Turn behavioral segments into targeted campaigns — win-back, upsell, or nurture — based on what people browsed, bought, and said in feedback.

Sales

Prioritize accounts with purchase intent signals plus VoC context, so outreach references real product interest and open issues.

CX & Support

See the full story before the next ticket: recent app friction, failed purchases, and prior complaints in one profile.

Export segments where your stack already lives

Push dynamic audiences to BI tools like Power BI, or sync into marketing platforms and CRM workflows — so segmentation work does not stay trapped in a dashboard.

BI export

Power BI and analytics warehouses

Audience export

CSV / API for campaign tools

Live segments

Refresh as behavior and VoC update

Trusted by customer-centric global brands

Ready to activate customers with behavior + VoC?

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